Spillover of social responsibility associations in a brand...

Journal of Product & Brand Management 2015 / 09 Vol. 24; Iss. 6

Spillover of social responsibility associations in a brand portfolio

Wang, Wenling, Korschun, Daniel
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Volume:
24
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-06-2014-0629
Date:
September, 2015
File:
PDF, 326 KB
english, 2015
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