Ad Skepticism: The Consequences of Disbelief

Ad Skepticism: The Consequences of Disbelief

Carl Obermiller, Eric Spangenberg and Douglas L. MacLachlan
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Volume:
34
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189305
Date:
January, 2005
File:
PDF, 2.18 MB
english, 2005
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