Improving pharmacy store performance: the merits of...

Improving pharmacy store performance: the merits of over-the-counter drugs

Wieringa, Jaap Edo, Reber, Katrin Christiane, Leeflang, Peter
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Volume:
49
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-06-2013-0331
Date:
July, 2015
File:
PDF, 262 KB
english, 2015
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