The pitfall of nutrition facts label fluency:...

Marketing Letters 2017 / 3 Vol. 28; Iss. 1

The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products

Gomez, Pierrick, Werle, Carolina O. C., Corneille, Olivier
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Volume:
28
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-015-9397-3
Date:
March, 2017
File:
PDF, 457 KB
english, 2017
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