Children's Perceptions of Characters: Human versus Animate...

Journal of Advertising 1985 / 06 Vol. 14; Iss. 2

Children's Perceptions of Characters: Human versus Animate Assessing Implications for Children's Advertising

Van Auken, Stuart, Lonial, Subhash C.
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Volume:
14
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1985.10672942
Date:
June, 1985
File:
PDF, 1.90 MB
english, 1985
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