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Assessing quality perception of private labels: intransient cues and consumer characteristics
Bao, Yongchuan, Sheng, Shibin, Bao, Yeqing, Stewart, DavidVolume:
28
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761111165967
Date:
September, 2011
File:
PDF, 268 KB
english, 2011