Consumer Responses to Rumors: Good News, Bad News

Consumer Responses to Rumors: Good News, Bad News

Michael A. Kamins, Valerie S. Folkes and Lars Perner
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Volume:
6
Year:
1997
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480655
File:
PDF, 584 KB
english, 1997
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