Opportunities for Involvement Research: A Scale-Development...

Opportunities for Involvement Research: A Scale-Development Approach

Ellen Day, Marla Royne Stafford and Alejandro Camacho
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Volume:
24
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188982
Date:
January, 1995
File:
PDF, 914 KB
english, 1995
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