Integrated Marketing Communication (IMC) || Integrated...

Integrated Marketing Communication (IMC) || Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy: A Conceptual Framework and Research Propositions

Sreedhar Madhavaram, Vishag Badrinarayanan and Robert E. McDonald
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Volume:
34
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189320
Date:
January, 2005
File:
PDF, 2.12 MB
english, 2005
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