Integrated Marketing Communication (IMC) || Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy: A Conceptual Framework and Research Propositions
Sreedhar Madhavaram, Vishag Badrinarayanan and Robert E. McDonaldVolume:
34
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189320
Date:
January, 2005
File:
PDF, 2.12 MB
english, 2005