The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings
Estalami, Hooman, Choi, Sungchul, Kim, MoontaeVolume:
16
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420710834922
Date:
November, 2007
File:
PDF, 230 KB
english, 2007