The impact of ethnocentrism on devising and implementing a...

International Marketing Review 1999 / 08 Vol. 16; Iss. 4/5

The impact of ethnocentrism on devising and implementing a corporate identity strategy for new international markets

Thomas, Marlo, Hill, Helene
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Volume:
16
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651339910281956
Date:
August, 1999
File:
PDF, 103 KB
english, 1999
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