The super automotive category killer: why now? What future?

Journal of Consumer Marketing 1997 / 02 Vol. 14; Iss. 1

The super automotive category killer: why now? What future?

Urban, David J., Hoffer, George E.
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Volume:
14
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363769710155839
Date:
February, 1997
File:
PDF, 36 KB
english, 1997
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