PERCEIVED SOCIAL CLASS APPEALS OF BRANDED GOODS

Journal of Consumer Marketing 1988 / 04 Vol. 5; Iss. 4

PERCEIVED SOCIAL CLASS APPEALS OF BRANDED GOODS

Grønhaug, Kjell, Trapp, Paul S.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
5
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008235
Date:
April, 1988
File:
PDF, 388 KB
english, 1988
Conversion to is in progress
Conversion to is failed