Mail myopia: or examining financial services marketing from...

Marketing Intelligence & Planning 1998 / 02 Vol. 16; Iss. 1

Mail myopia: or examining financial services marketing from a brand commitment perspective

Debling, Fiona
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Volume:
16
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634509810199517
Date:
February, 1998
File:
PDF, 206 KB
english, 1998
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