Volume 16; Issue 1

1

Can loyalty schemes really build loyalty?

Year:
1998
Language:
english
File:
PDF, 98 KB
english, 1998
2

Direct marketing in postmodernity: neo‐tribes and direct communications

Year:
1998
Language:
english
File:
PDF, 77 KB
english, 1998
3

Building brands using direct marketing ‐ a case study

Year:
1998
Language:
english
File:
PDF, 145 KB
english, 1998
4

From 1086 and 1984: direct marketing into the millennium

Year:
1998
Language:
english
File:
PDF, 313 KB
english, 1998
5

Maximising the effectiveness of Web‐based marketing communications

Year:
1998
Language:
english
File:
PDF, 157 KB
english, 1998
6

Rapport in telemarketing ‐ mirror, mirror on the call?

Year:
1998
Language:
english
File:
PDF, 205 KB
english, 1998
8

The new interactive media: one‐to‐one, but who to whom?

Year:
1998
Language:
english
File:
PDF, 94 KB
english, 1998