DTC pharmaceutical advertising: the debate’s not over

DTC pharmaceutical advertising: the debate’s not over

Handlin, Amy, Mosca, Joseph B., Forgione, Dana A., Pitta, Dennis
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Volume:
20
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760310472254
Date:
June, 2003
File:
PDF, 109 KB
english, 2003
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