NEW PRODUCTS — “I CAN FEEL WHEN THEY'RE RIGHT”

NEW PRODUCTS — “I CAN FEEL WHEN THEY'RE RIGHT”

Baum, Herbert M.
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Volume:
4
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008209
Date:
April, 1987
File:
PDF, 372 KB
english, 1987
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