CONSUMER MAIL SURVEY RESPONSES: MORE (UNBIASED) BANG FOR...

Journal of Consumer Marketing 1988 / 04 Vol. 5; Iss. 4

CONSUMER MAIL SURVEY RESPONSES: MORE (UNBIASED) BANG FOR THE BUCK

Lorenzi, Peter, Friedmann, Roberto, Paolillo, Joseph G.P.
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Volume:
5
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008236
Date:
April, 1988
File:
PDF, 590 KB
english, 1988
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