Perceived Social Class Appeals of Branded Goods and...

Journal of Consumer Marketing 1989 / 01 Vol. 6; Iss. 1

Perceived Social Class Appeals of Branded Goods and Services

Grønhaug, Kjell, Trapp, Paul S.
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Volume:
6
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eum0000000002535
Date:
January, 1989
File:
PDF, 389 KB
english, 1989
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