Creating the Marketing‐Receptive Environment: Overcoming...

Journal of Consumer Marketing 1990 / 01 Vol. 7; Iss. 1

Creating the Marketing‐Receptive Environment: Overcoming the Two‐Year Hatchet Limit for a Firm’s First Marketing Director

Rogers, Martha, Buchanan, Richard W.
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Volume:
7
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eum0000000002568
Date:
January, 1990
File:
PDF, 734 KB
english, 1990
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