Goal Orientation and Comparative Valence in Persuasion

Goal Orientation and Comparative Valence in Persuasion

Chang, Chung-Chau, Chou, Yu-Jen
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Volume:
37
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367370106
Date:
April, 2008
File:
PDF, 1.51 MB
english, 2008
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