Gender positioning of discount stores: key considerations...

Journal of Product & Brand Management 1997 / 10 Vol. 6; Iss. 5

Gender positioning of discount stores: key considerations in appealing to the baby busters generation

Williams, Robert J., Absher, Keith, Hoffman, James J.
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Volume:
6
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610429710179499
Date:
October, 1997
File:
PDF, 38 KB
english, 1997
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