What really matters in attraction effect research: when...

Marketing Letters 2017 / 3 Vol. 28; Iss. 1

What really matters in attraction effect research: when choices have economic consequences

Marcel Lichters,Paul Bengart,Marko Sarstedt,Bodo Vogt
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Volume:
28
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-015-9394-6
Date:
March, 2017
File:
PDF, 443 KB
english, 2017
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