Holy cow!Wait ’til next year! A closer look at the brand...

Journal of Consumer Marketing 2001 / 06 Vol. 18; Iss. 3

Holy cow!Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans

Bristow, Dennis N., Sebastian, Richard J.
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Volume:
18
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760110392976
Date:
June, 2001
File:
PDF, 213 KB
english, 2001
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