Making sure your Canadian advertisement does not sink your...

Journal of Consumer Marketing 1995 / 05 Vol. 12; Iss. 2

Making sure your Canadian advertisement does not sink your sale

Jarvis, Susan S., Thompson, William W.
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Volume:
12
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363769510084894
Date:
May, 1995
File:
PDF, 24 KB
english, 1995
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