Strategic megabrand management: does global uncertainty...

Journal of Product & Brand Management 2008 / 10 Vol. 17; Iss. 7

Strategic megabrand management: does global uncertainty affect brands? A post‐9/11 US/non‐US comparison of the 100 biggest brands

Suder, Gabriele, Chailan, Claude, Suder, David
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Volume:
17
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420810916344
Date:
October, 2008
File:
PDF, 198 KB
english, 2008
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