WHEN ARE MARKET LEADERS MOST LIKELY TO BE ATTACKED?

WHEN ARE MARKET LEADERS MOST LIKELY TO BE ATTACKED?

Ward, John L., Stasch, Stanley F.
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Volume:
3
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008178
Date:
April, 1986
File:
PDF, 625 KB
english, 1986
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