RECENT CROSS‐CURRENTS IN BRAND NAME DEVELOPMENT—AND HOW TO...

Journal of Consumer Marketing 1985 / 02 Vol. 2; Iss. 2

RECENT CROSS‐CURRENTS IN BRAND NAME DEVELOPMENT—AND HOW TO COPE WITH THEM

Lefkowith, Edwin F., Moldenhauer, Charles A.
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Volume:
2
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008126
Date:
February, 1985
File:
PDF, 338 KB
english, 1985
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