Brand sickness and health following major product...

Journal of Product & Brand Management 2005 / 08 Vol. 14; Iss. 5

Brand sickness and health following major product withdrawals

Eagle, Lynne, Hawkins, Jacinta, Kitchen, Philip J., Rose, Lawrence C.
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Volume:
14
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420510616340
Date:
August, 2005
File:
PDF, 134 KB
english, 2005
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