PROBLEMS OF COMPARATIVE‐TEST COMMERCIALS

Journal of Consumer Marketing 1984 / 04 Vol. 1; Iss. 4

PROBLEMS OF COMPARATIVE‐TEST COMMERCIALS

Schneider, Charles B.
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Volume:
1
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008117
Date:
April, 1984
File:
PDF, 356 KB
english, 1984
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