From brand vision to brand evaluation: The strategic...

From brand vision to brand evaluation: The strategic process of growing and strengthening brands

Becker, Christian
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
18
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2010.51
Date:
January, 2011
File:
PDF, 51 KB
english, 2011
Conversion to is in progress
Conversion to is failed