The grandparent consumer: a financial “goldmine” with gray...

Journal of Consumer Marketing 2010 / 01 Vol. 27; Iss. 1

The grandparent consumer: a financial “goldmine” with gray hair?

Tootelian, Dennis H., Varshney, Sanjay B.
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Volume:
27
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761011012958
Date:
January, 2010
File:
PDF, 87 KB
english, 2010
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