CANNIBALISM IN MULTIBRAND FIRMS

Journal of Consumer Marketing 1986 / 02 Vol. 3; Iss. 2

CANNIBALISM IN MULTIBRAND FIRMS

Traylor, Mark B.
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Volume:
3
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008164
Date:
February, 1986
File:
PDF, 340 KB
english, 1986
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