![](/img/cover-not-exists.png)
Creating the marketing receptive environment: overcoming the two year hatchet limit for a firm′s first marketing director
Rogers, Martha, Buchanan, Richard W.Volume:
3
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/eum0000000002496
Date:
April, 1989
File:
PDF, 857 KB
english, 1989