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Volume 3; Issue 4
Main
Journal of Services Marketing
Volume 3; Issue 4
Journal of Services Marketing
Volume 3; Issue 4
1
Focusing on customer problems to improve service quality
Randall Brandt, D.
,
Reffett, Kevin L.
Journal:
Journal of Services Marketing
Year:
1989
Language:
english
File:
PDF, 720 KB
Your tags:
english, 1989
2
Developing more effective price communications in services marketing
Gotlieb, Jerry B.
Journal:
Journal of Services Marketing
Year:
1989
Language:
english
File:
PDF, 951 KB
Your tags:
english, 1989
3
Frequent flyer programs: a failure in competitive strategy, with lessons for management
Kearney, Terrence J.
Journal:
Journal of Services Marketing
Year:
1989
Language:
english
File:
PDF, 647 KB
Your tags:
english, 1989
4
SELECTION CRITERIA FOR PROFESSIONAL SERVICE PROVIDERS
Jeanne Hill, C.
,
Garner, S.J.
,
Hanna, Michael E.
Journal:
Journal of Services Marketing
Year:
1989
Language:
english
File:
PDF, 731 KB
Your tags:
english, 1989
5
Creating the marketing receptive environment: overcoming the two year hatchet limit for a firm′s first marketing director
Rogers, Martha
,
Buchanan, Richard W.
Journal:
Journal of Services Marketing
Year:
1989
Language:
english
File:
PDF, 857 KB
Your tags:
english, 1989
6
Lifestyles of older Americans
Sorce, Patricia
,
Tyler, Philip R.
,
Loomis, Lynette M.
Journal:
Journal of Services Marketing
Year:
1989
Language:
english
File:
PDF, 843 KB
Your tags:
english, 1989
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