Investigating Consumer Purchase Behavior in Related...

Marketing Science 2010 / 03 Vol. 29; Iss. 2

Investigating Consumer Purchase Behavior in Related Technology Product Categories

Sriram, S., Chintagunta, Pradeep K., Agarwal, Manoj K.
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Volume:
29
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1090.0506
Date:
March, 2010
File:
PDF, 317 KB
english, 2010
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