Volume 29; Issue 2

Marketing Science

Volume 29; Issue 2
1

Channel Pass-Through of Trade Promotions

Nijs, Vincent, Misra, Kanishka, Anderson, Eric T., Hansen, Karsten, Krishnamurthi, Lakshman
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 420 KB
english, 2010
2

Optimal Internet Media Selection

Danaher, Peter J., Lee, Janghyuk, Kerbache, Laoucine
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 236 KB
english, 2010
5

The Sound of Silence: Observational Learning in the U.S. Kidney Market

Zhang, Juanjuan
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 313 KB
english, 2010
6

The Race for Sponsored Links: Bidding Patterns for Search Advertising

Katona, Zsolt, Sarvary, Miklos
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 470 KB
english, 2010
8

Retail Competition and the Dynamics of Demand for Tied Goods

Hartmann, Wesley R., Nair, Harikesh S.
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 299 KB
english, 2010
10

Call for Nominations

Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 66 KB
english, 2010