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Volume 29; Issue 2
Main
Marketing Science
Volume 29; Issue 2
Marketing Science
Volume 29; Issue 2
1
Channel Pass-Through of Trade Promotions
Nijs, Vincent
,
Misra, Kanishka
,
Anderson, Eric T.
,
Hansen, Karsten
,
Krishnamurthi, Lakshman
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 420 KB
Your tags:
english, 2010
2
Optimal Internet Media Selection
Danaher, Peter J.
,
Lee, Janghyuk
,
Kerbache, Laoucine
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 236 KB
Your tags:
english, 2010
3
Tipping and Concentration in Markets with Indirect Network Effects
Dubé, Jean-Pierre H.
,
Hitsch, Günter J.
,
Chintagunta, Pradeep K.
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 952 KB
Your tags:
english, 2010
4
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
van der Lans, Ralf
,
van Bruggen, Gerrit
,
Eliashberg, Jehoshua
,
Wierenga, Berend
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 999 KB
Your tags:
english, 2010
5
The Sound of Silence: Observational Learning in the U.S. Kidney Market
Zhang, Juanjuan
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 313 KB
Your tags:
english, 2010
6
The Race for Sponsored Links: Bidding Patterns for Search Advertising
Katona, Zsolt
,
Sarvary, Miklos
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 470 KB
Your tags:
english, 2010
7
Investigating Consumer Purchase Behavior in Related Technology Product Categories
Sriram, S.
,
Chintagunta, Pradeep K.
,
Agarwal, Manoj K.
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 317 KB
Your tags:
english, 2010
8
Retail Competition and the Dynamics of Demand for Tied Goods
Hartmann, Wesley R.
,
Nair, Harikesh S.
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 299 KB
Your tags:
english, 2010
9
“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry
Busse, Meghan R.
,
Simester, Duncan I.
,
Zettelmeyer, Florian
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 305 KB
Your tags:
english, 2010
10
Call for Nominations
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 66 KB
Your tags:
english, 2010
1
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