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Segmenting the toy industry: a study of pre‐teen Millennials
Pitta, Dennis, Patino, Anthony, Kaltcheva, Velitchka D., Lingelbach, David, Pitta, Dennis A.Volume:
29
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761211206401
Date:
March, 2012
File:
PDF, 227 KB
english, 2012