A step‐by‐step process to build valued brands
Boatwright, Peter, Cagan, Jonathan, Kapur, Dee, Saltiel, AlVolume:
18
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420910933353
Date:
February, 2009
File:
PDF, 461 KB
english, 2009