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A step‐by‐step process to build valued brands

A step‐by‐step process to build valued brands

Boatwright, Peter, Cagan, Jonathan, Kapur, Dee, Saltiel, Al
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Volume:
18
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420910933353
Date:
February, 2009
File:
PDF, 461 KB
english, 2009
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