Capitalizing on Brand Extensions

Capitalizing on Brand Extensions

Buday, Tom
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
6
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eum0000000002559
Date:
April, 1989
File:
PDF, 257 KB
english, 1989
Conversion to is in progress
Conversion to is failed