Loyalty and or disloyalty to a search engine: the case of...

Loyalty and or disloyalty to a search engine: the case of young Millennials

Pitta, Dennis, Veloutsou, Cleopatra, McAlonan, Alan
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Volume:
29
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761211206375
Date:
March, 2012
File:
PDF, 260 KB
english, 2012
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