Emotional Feelings and Attitude toward the Advertisement:...

Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familarity and Repetition

Karen A. Machleit and R. Dale Wilson
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Volume:
17
Year:
1988
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188686
File:
PDF, 2.11 MB
english, 1988
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