How to Compute Optimal Catalog Mailing Decisions

Marketing Science 2006 / 01 Vol. 25; Iss. 1

How to Compute Optimal Catalog Mailing Decisions

Gönül, Füsun F., Hofstede, Frenkel Ter
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Volume:
25
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1050.0136
Date:
January, 2006
File:
PDF, 185 KB
english, 2006
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