Modeling Movie Life Cycles and Market Share

Marketing Science 2005 / 08 Vol. 24; Iss. 3

Modeling Movie Life Cycles and Market Share

Ainslie, Andrew, Drèze, Xavier, Zufryden, Fred
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Volume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1040.0106
Date:
August, 2005
File:
PDF, 198 KB
english, 2005
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