Anti-child-abuse ads: believability and willingness-to-act

Journal of Social Marketing 2014 / 01 Vol. 4; Iss. 1

Anti-child-abuse ads: believability and willingness-to-act

Hyman, Michael, Shabbir, Haseeb, Chari, Simos, Oikonomou, Aikaterini
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Volume:
4
Language:
english
Journal:
Journal of Social Marketing
DOI:
10.1108/JSOCM-01-2013-0007
Date:
January, 2014
File:
PDF, 228 KB
english, 2014
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