The Influence of Personality Traits on the Processing of...

The Influence of Personality Traits on the Processing of Visual and Verbal Information

Jane Z. Sojka and Joan L. Giese
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Volume:
12
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216588
Date:
February, 2001
File:
PDF, 1.34 MB
english, 2001
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