Volume 12; Issue 1

Marketing Letters

Volume 12; Issue 1
2

The Effect of Windfall Gains on the Sunk-Cost Effect

Dilip Soman, Amar Cheema
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 102 KB
english, 2001
3

The Piecemeal Approach to Comparative Advertising

A.V. Muthukrishnan, Luk Warlop, Joseph W. Alba
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 70 KB
english, 2001
5

The Influence of Personality Traits on the Processing of Visual and Verbal Information

Jane Z. Sojka, Joan L. Giese
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 104 KB
english, 2001
6

When Bad Things Happen to the Endorsers of Good Products

Therese A. Louie, Robert L. Kulik, Robert Jacobson
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 82 KB
english, 2001
7

Habit Persistence in Time Series Models of Discrete Choice

Rinus Haaijer, Michel Wedel
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 84 KB
english, 2001
11

When Bad Things Happen to the Endorsers of Good Products

Therese A. Louie, Robert L. Kulik and Robert Jacobson
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 981 KB
english, 2001
12

Front Matter

Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 242 KB
english, 2001
15

Back Matter

Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 408 KB
english, 2001
16

The Effect of Windfall Gains on the Sunk-Cost Effect

Dilip Soman and Amar Cheema
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 1.05 MB
english, 2001
18

Habit Persistence in Time Series Models of Discrete Choice

Rinus Haaijer and Michel Wedel
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 845 KB
english, 2001