You Are What They Eat: The Influence of Reference Groups on...

You Are What They Eat: The Influence of Reference Groups on Consumers' Connections to Brands

Jennifer Edson Escalas and James R. Bettman
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Volume:
13
Year:
2003
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480222
File:
PDF, 502 KB
english, 2003
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