Sellingby James F. Robeson; H. Lee Matthews; Carl G....

Sellingby James F. Robeson; H. Lee Matthews; Carl G. Stevens

Review by: Ronald D. Balsley
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Volume:
42
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250095
Date:
October, 1978
File:
PDF, 362 KB
english, 1978
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