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Estimating an Autoregressive Current Effects Model of Sales Response When Observations Are Aggregated over Time: Least Squares versus Maximum Likelihood
Wilfried R. VanhonackerVolume:
25
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172533
Date:
August, 1988
File:
PDF, 1.17 MB
english, 1988